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Tremor Video and Advertising Age/Creativity Announce the Winners of the Second Annual Super Creative Video Ad Challenge

Wednesday, December 4, 2013

After months of grueling competition, Tremor Video and Advertising Age/Creativity are excited to announce the winners of the Second Annual Super Creative Video Ad Challenge.

The public and the judges combed through more than 150 entries, triple the number from last year, and were able to engage with some of the most inspired ad units in interactive video advertising.

The public voted on the contest’s gallery page from August 5th to October 31st and chose Universal McCann as the People’s Choice award winner for the FIAT brand’s “Charlie’s Island”.

A panel of industry experts from Ad Age/Creativity, Ad Club of New York, Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company and agency partners Integer and MC Media the Judge’s Choice Winner for their “Expressionist” video, part of the brand’s Craftsman Series of videos.

Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.

This year’s winners join Team Detroit for Ford Mustang and Olson for Miller Lite, who won the Judge’s Choice Award and the People’s Choice Award, in 2012 respectively.

Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.

Tags: SCVAC creative award

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