VIDEO VIEWS

News, views, and opinions from the minds inside Tremor Video

Tremor Video’s VideoHub Receives Continued MRC Accreditation

Friday, April 4, 2014

Today we’re excited to announce that we’ve received continued accreditation from the MRC for five metrics including Average Viewability Percentage, Engagement, Clicks, Served Digital Video Impressions and Unique Cookies. Last May, our patented technology VideoHub became the first digital video technology to receive MRC accreditation specifically for a video viewability metric.

We also announced that we will also seek accreditation for the standard viewable video impression as defined by the MRC.

The MRC’s primary mission is to ensure valid, reliable and effective audience-measurement services. Receiving their continued accreditation, specifically for our viewability methodology, underscores our steadfast commitment to bringing transparency and effectiveness to our partners as they leverage the benefits of video across screens.

Tags: technology

© 2014 Tremor Video. All Rights Reserved | Privacy Policy