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Tremor Video Certified Under Updated Quality Assurance Guidelines Program, Ensuring Brand Safety & Combatting IP Piracy

Tuesday, May 13, 2014

This morning the Interactive Advertising Bureau (IAB) announced that Tremor Video, as well as 28 other leading interactive publishers, networks, exchanges, supply side platforms (SSPs), demand side platforms (DSPs), agency trading desks (ATDs) and other advertising technology companies have been officially certified under the revised IAB Quality Assurance Guidelines program (QAG 2.0).

The updated guidelines were released in July 2013 to expand the program beyond networks and exchanges to include a full dynamic range of buyers and sellers and serve as a self-regulation framework to provide assurances to advertisers that their ads will not appear next to inappropriate content, including pirated intellectual property.

Tremor Video is committed to providing our partners with complete transparency and preventing our clients from being exposed to any type of brand safety issues. We employ an evolving multi-step process that makes our clients far less susceptible to these types of issues than others in the industry. We provide full transparency into the delivery of every campaign with the constant goal of full accountability of where every impression appears.

Because of this, we are continually refining our efforts as well as thoroughly evaluating the online environments in which we place ads. We are completely dedicated to maintaining the highest standards of integrity and transparency each and every time we deliver an ad. We want our partners to hold us accountable to this commitment.

We’re proud to have now been certified as QAG 2.0 compliant, and look forward to continuing to work with the IAB on these types of initiatives.

Tags: technology IAB

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