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Tremor Video Speaks at IAB Town Hall “Future of the App”

Friday, June 13, 2014

Doron pic

Our very own Head of Market Strategy, Doron Wesly, participated in an IAB Town Hall at the beginning of this month. The Town Hall, titled “Future of the App,” gathered experts on mobile advertising to explore topics regarding consumer behavior in the hand-held world of mobile apps and mobile web browsing.

Wesly weighed in on why very few apps make their way to the featured lists in the app store. If an app has a clear reason “not to be” you can bet it will not end up on the featured list.

The Town Hall also brought up the clear preference consumers show to apps versus using mobile web browsers, the need to design campaigns with devices in mind, and importance of standardized metrics such as the recently established Standardized Digital Video In-Stream Metrics.

To read the full recap of IAB’s “Future of the App” visit their blog.

Category: Insights & Research

Tags: IAB our people

Author: Bridget Feeney

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