Insights

WE UNDERSTAND

VIDEO BRAND PERFORMANCE

BETTER THAN ANYONE.

APPLY INTELLIGENCE TO INFLUENCE

Instincts and gut only get you so far. We apply data-driven perspectives to continuously innovate, move our industry forward, and solve the most pressing challenges brands face.

  • CTV Who?

    Unexpected findings on the Connected TV audience

  • Video Lives 2013 Global Ethnography

  • Ask our Analysts

    Send queries, request a meeting, or call.

MEASURING WHAT MATTERS TO BRAND PERFORMANCE

WATCHING IS SHOPPING

Think TV ads are more important than video for beauty and home improvement shoppers? See our surprising infographics for more.

VIDEO’S ROLE IN CONSUMERS’ LIVES

Dive into the three trends that impact the way people around the globe experience technology, video, and advertising. Experience Video Lives ’13.

VIDEO INSIGHTS REPORT

400 billion data points tell the real story. Does player size impact performance? Have marketers moved from repurposed TV spots to interactive units? See the intriguing results.

THE FUTURE OF VIDEO IS MOBILE


FEATURED TECHNOLOGY NEWS

A TV BUYER’S WISH LIST FOR VIDEO

“TV dollars will truly start to flow when premium programmatic addresses three core elements. While premium programmatic with a GRP foundation is the means, brand performance is now the better end.”

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CASE STUDY

ENGAGEMENT DRIVES PURCHASE INTENT LIFT

52 campaigns. 14 industries. 6% higher purchase intent among viewers who engaged with interactive video ads versus those who passively watched.


LEADERSHIP SPOTLIGHT

DORON WESLY

HEAD OF RESEARCH & MARKET STRATEGY

“According to our new research, people are watching 12 hours of CTV versus 33 hours of linear TV — and one-third of viewers are Women 25–54,” says Doron Wesly, Head of Research & Market Strategy

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  • Watching is Shopping: Home Improvement

  • Video Insights Report

    400 billion data points tell the real story.

  • Join Our Research Team

    If you dream in video and have razor-sharp analytic skills, let’s talk.

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