APPLY INTELLIGENCE TO INFLUENCE
Instincts and gut only get you so far. We apply data-driven perspectives to continuously innovate, move our industry forward, and solve the most pressing challenges brands face.
MEASURING WHAT MATTERS TO BRAND PERFORMANCE
WATCHING IS SHOPPING
Think TV ads are more important than video for beauty and home improvement shoppers? See our surprising infographics for more.
VIDEO’S ROLE IN CONSUMERS’ LIVES
Dive into the three trends that impact the way people around the globe experience technology, video, and advertising. Experience Video Lives ’13.
VIDEO INSIGHTS REPORT
400 billion data points tell the real story. Does player size impact performance? Have marketers moved from repurposed TV spots to interactive units? See the intriguing results.
THE FUTURE OF VIDEO IS MOBILE
FEATURED TECHNOLOGY NEWS
A TV BUYER’S WISH LIST FOR VIDEO
“TV dollars will truly start to flow when premium programmatic addresses three core elements. While premium programmatic with a GRP foundation is the means, brand performance is now the better end.”Read More » »
HEAD OF RESEARCH & MARKET STRATEGY
“According to our new research, people are watching 12 hours of CTV versus 33 hours of linear TV — and one-third of viewers are Women 25–54,” says Doron Wesly, Head of Research & Market StrategyLearn More » »