AdExchanger Covers ARF Audience Measurement Event
Jun 10, 2014
Today's edition of AdExchanger featured a discussion from Monday's Advertising Research Foundation Audience Measurement Luncheon where our Global Head of Sales and Marketing, Lauren Wiener, joined a panel to discuss the future of programmatic and TV. She was quoted saying,
“Yes, real-time bidding is a subset of programmatic, but it is not ‘the’ definition of what programmatic is,” said Lauren Wiener, president of global sales and marketing at Tremor Video. “None of us are suggesting linear TV…will enter an RTB environment. But, advertisers want to layer in rich data” from DMPs, etc. for better profiling.