Is the Direct Sales Force in Danger?
Nov 29, 2012
"Is Federated Media’s move away from direct selling of standard display ads a harbinger of change or not?...
Jason Krebs, chief media officer, Tremor Video
I don’t see this as any particular bellwether moment for the digital media business. John Battelle is a genius at taking advertorials (renamed microsites for the Web), and getting it called the much hipper 'conversational marketing.'"