In a piece focused on the growth of connected devices, Tremor Video's head of market strategy, Doron Wesly, spoke with the Financial Times to break down how consumers are using these devices (subscription required).
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Programmatic Integrations Provide Advertisers with New Supply and Publishers with Broader Range of Resources to Monetize their Content
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Video is consistently described as an immersive and rich user experience. As such, it demands a...