Jason Krebs Quoted On Driving Buzz Online Around The Super Bowl
Feb 3, 2011
Big brands flock to the Super Bowl with the hope of viral buzz following their spots, Jason Krebs, SVP and Chief Media Officer at Tremor Media, weighs in on what brands can do to maximize their reach and buzz through online video.
"When you buy a Super Bowl spot and distribute it online beforehand you are buying the reach and getting the frequency. You're also building buzz around it."
- Jason Krebs