New York Times Highlights CTV Who?
May 9, 2014
As the Digital Content NewFronts came to a close, the IAB hosted an Insights Lunch where five companies presented original research around video. Our own Doron Wesly, head of market strategy, presented "CTV Who?" which took a look at the connected TV audience in the US. Wesly explained that the audience has reached critical mass and is not to be ignored, as highlighted by the New York Times.