AdKeeper and Tremor Video Bring the KeepButton(TM) to Video Advertising in Industry-First Partnership
Dec 19, 2011
AdKeeper, the service that puts consumers in control of their Internet experience by enabling them to save -- or Keep -- ads of interest for engagement on their own time, has partnered with Tremor Video, the largest independent online video technology company, to add the Keep functionality to Tremor Video ad units.
The partnership is the first time marketers can Keep-enable their video advertising, and in doing so, give consumers the option to Keep some of the web's best and most powerful advertising to engage with on their own time and terms.
This partnership also brings the founders of one of NY's most successful Internet start-ups -- about.com -- together again, revolutionizing the way consumers engage with the content and ads they see on the web. Scott Kurnit, former CEO and founder of About, is the CEO/Founder of AdKeeper, and Bill Day, former COO and co-founder of About, is the CEO of Tremor Video.
"Video advertising is certainly 'Keepable,' with engaging content and the benefit of sight/sound/motion that everyone loves," said AdKeeper's Kurnit. "Many of our partner advertisers are eager to Keep-enable their video and now, through Tremor Video, they can. Reebok is the first, with this ad for ZigEncore."
Charles Myslinsky, head of Business Development at AdKeeper, added, "Our Tremor Video partnership brings Keepability to millions of consumers who are exposed to high-quality and engaging video ads daily."
"Giving viewers the option to keep video ads and view them again later will help our clients raise brand awareness while building a better advertising experience for viewers," said Bill Day, CEO of Tremor Video. "AdKeeper's pioneering time-shift model gives viewers control of the ad experience and dovetails with Tremor Video's mission to offer 100 percent brand-safe environments that drive engagement and build brand health."
AdKeeper is an online service that is free for consumers and enables them to engage with Internet advertising on their own time and terms, while improving their overall content experience. Scott Kurnit, one of the nation's most successful media entrepreneurs and the founder of About, Inc., brought AdKeeper into beta in February 2011. AdKeeper is backed by over $40 million in venture funding from Oak Investment Partners, DCM, True Ventures, Spark Capital and First Round Capital. The company is based in New York City. For more information, visit www.adkeeper.com.
About Tremor Video
Founded in 2005, Tremor Video provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video's video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.