Anticipating Tremendous Growth, Tremor Media Rebrands as Tremor Video
Jun 6, 2011
Largest Pure Play Online Video Technology Company Helping Hundreds of Marketers Reach Consumers Everywhere They Watch Video Dominant Player leveraging Digital Video’s Growth That is to Exceed 40% Annually through 2014
Tremor Media, the largest independent online video technology company, today announced that it has rebranded the company as Tremor Video. The new name reflects the growing appeal of streaming video in consumers’ lives and Tremor Video's unique ability to help marketers reach these consumers through traditional web, mobile, tablet and internet TV platforms.
Tremor Video’s mass reach, targeting and measurement capabilities enable marketers to buy video campaigns far more simply, and then watch those campaigns work in real time across more than a dozen measurement criteria. Tremor Video's reach across multiple video platforms is now at a scale comparable to all traditional media outlets, including the major TV networks, something that no other third party company can approximate.
Marketers buying through Tremor Video routinely see their campaigns outperform traditional media through Tremor Video's precise targeting technology and flexible pricing models, including engagement-only pricing through its unique SE2 technology. SE2 delivers advertising to the optimal consumer by analyzing the video stream, audio file and page content, then matching it to viewer behaviors.
"Advertising associated with online video content will grow from $2 billion this year to more than $14 billion in 2020,” said Jack Myers, Chairman of Media Advisory Group. “Advertisers and agencies are recognizing that television and online video are converging and they require dedicated expertise and support as they expand their commitments to this highly engaging and rapidly expanding medium. Tremor Video’s new name highlights their unique position as a pure play video company."
“Video is rapidly expanding beyond the traditional web,” said Bill Day, Tremor Video’s CEO. “It’s no longer confined to single websites or individual devices. Video is everywhere, and our new name reflects how we help marketers reach consumers wherever they choose to watch premier video content.”
The company recently launched Video Hub, a comprehensive advertising console that helps marketers measure, track, report and deliver on the signals actually driving performance of their video campaigns. Now, instead of merely looking at delivery reports, an agency or brand marketer will know in real-time what specific factors are contributing to brand lift, purchase intent, engagement and optimal reach versus frequency both on the web and on I-TV. All of this is provided in an easy-to-navigate dashboard that provides access to campaign metrics in real-time, giving advertisers a picture of live campaign performance, as well as over time. Tremor Video’s revolutionary new Video Hub console inspired the company’s new tagline, “Watch it Work.”
Tremor Video acquired mobile video ad platform Transpera earlier this year and recently announced distribution relationships with the Roku, Bravia and Boxee internet TV platforms, establishing it as a leader in video technology across all platforms.
About Tremor Video
Founded in 2005, Tremor Video (formerly Tremor Media) (www.tremorvideo.com) provides in-stream video advertising solutions to Fortune 1000 brand advertisers and top tier publishers and is widely regarded as the leading video company online. Leveraging their innovative video ad formats and publisher technology, Tremor Video delivers the mass reach and campaign results advertisers should expect from digital video. Tremor Video is the only video ad platform that can provide 100% brand safety by scanning and categorizing every single video stream before an ad is ever served. Powered by award-winning SE2 technology, Tremor Video’s video algorithm also gets smarter at finding and engaging viewers with every ad served, enabling the company to welcome and encourage pay-per-engagement pricing. Tremor Video is a privately held company headquartered in NYC with 10 national and international offices.
WIT Strategy, for Tremor Video
Rich Cherecwich, 774-254-0952