Tremor Video Announces Agreement with FTC
Nov 8, 2011
Company asserting privacy leadership with Advertising Option Icon in In-Stream Video Ad Units
Tremor Video respects the FTC’s process and is complying with industry best practices as the company continues to define new standards for consumer transparency and control as they relate to in-stream video.
Today, Tremor Video is leading the way for consumer privacy in both in-stream and in-page video units by delivering the ad choices consumer notification icon into its advertisements. The company is currently providing the ad choices consumer notification icon in-stream - within the video player - clearly distinguishing targeted advertising, in keeping with the online advertising industry’s self-regulatory program, which is being managed by the Digital Advertising Alliance (DAA). Tremor Video was the first advertising company to offer the icon within the video stream.