Tremor Video Hires Neeraj Kochhar as Head of Buy Side Platforms
Jun 12, 2014
Industry Vet to Drive Demand-Side Programmatic Solutions for the World’s Leading Brand Marketers
Tremor Video, Inc. (NYSE: TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced it has hired Neeraj Kochhar as Head of Buy Side Platforms. In this role, Kochhar will be responsible for leading Tremor Video’s buy –side enterprise platform, including overseeing sales and marketing and anchoring product development for the company’s VideoHub® DSP and analytics suite. He will be based in New York and report to CEO Bill Day.
“As programmatic buying and selling becomes an even larger portion of our business it became clear that we need a leader who has decades of experience in the space,” said Day. “Neeraj has a keen understanding of what brand marketers truly need and the ability to work with them to provide the tools that power programmatic success. Our goal is for VideoHub to push the market forward towards greater transparency as well as brand performance accountability and Neeraj will be a big part of this effort.”
Kochhar will be responsible for overseeing all buy-side enterprise client-facing initiatives, including the company’s VideoHub DSP and analytics solutions. This will include leading the enterprise platform sales and marketing effort and anchoring product development to support client needs. Kochhar will also be tasked with driving the adoption of VideoHub products in the market and articulating client’s needs to internal product teams.
“What drew me to Tremor Video is the fact the company has a very established media business which can be leveraged to create new business opportunities in the market,” said Kochhar. “The transparency of Tremor Video’s technology and its ability to seamlessly integrate with other platforms will be an advantage as we move the market further. I am excited to apply the experience I have gained in product development and technology as well as client services to this tremendous opportunity at Tremor Video.”
Kochhar is a veteran of digital marketing and began his career in 1998 at online advertising pioneer DoubleClick. Prior to joining Tremor Video, he served as the Managing Director of Programmatic at MAGNA GLOBAL, the strategic investment unit of IPG Mediabrands, where he drove the development and application of programmatic buying. Previously, he served as Managing Director of Reprise, IPG’s search specialist agency. Kochhar has also held senior management positions at major agency holding companies, including WPP GroupM, Starcom MediaVest Group, and MDC Partners.
Kochhar is a graduate of New York University and resides in New York City.
About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
Forward Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; development of new solutions and technologies or enhancements to existing solutions and technologies; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Tremor Video Corporate Communications